KELLINA DOERR
Pitch Decks, Planograms, Catalogs, In-Store Displays
Role
Graphic Designer
2023 - 2025
As the sole marketing graphic designer, I design and ensure our pitch decks and catalogs are up-to-date for buyer meetings with clients such as Target, Walmart, John Lewis, and PetSmart.
I create planograms to maximize the effectiveness of our in-store displays and show buyers the potential our products have when sold with their existing assortments. I focus on creating appealing, brand-forward designs while working with our insights team to ensure that our decisions are data-driven and will lead to increased sales.
I also design sidecaps, CDUs, and endcaps for retailers like Target, Kohl's, and Meijer.
Pearhead x John Lewis
This is a snippet of a presentation that I designed to be sent to John Lewis & Partners to be considered for addition to their stores. We designed it in a way to ensure the buyers knew the value we would be bringing to customers in the UK and ways we could help increase brand awareness on the whole.
2026 Catalog
I update our entire brand catalogs bi-annually to ensure our most up-to-date assortment is featured and aligns with our brand guidelines. In this most recent version of catalog (2026), I added in our new stationery category and removed all discontinued items while redesigning the pages to accommodate updated space parameters.
Pearhead Brand Video
For this brand video, we wanted to capture the special small moments in life that our products are designed to enhance. I collaborated with the CMO on this project, leading the storyboard process, location, and actor choices.
